UTM Buddy

Add UTM campaign parameters to any URL. What's this? UTM parameters are tags added to the end of a URL that tell your analytics tool where traffic came from. When someone clicks a tagged link, the parameters are sent to Google Analytics (or similar) so you can see which campaigns, channels, and content are actually driving results. The five standard tags are source (where), medium (how), campaign (why), term (which keyword), and content (which variant).

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Source i Identifies which site or platform sent the traffic. Think "where did they come from?" Google Facebook Newsletter LinkedIn Bing

Medium i The marketing channel or type of link. Think "how did they get here?" CPC Email Social Organic Referral Display

Campaign i The specific campaign name, promo, or initiative. Think "what prompted the visit?" Spring Sale Product Launch Brand Awareness Black Friday 2025

Content optional i Differentiates similar links in the same campaign — A/B test variants, different ad creatives, or link placements. Logo Banner Text Link Hero CTA Sidebar Ad Variant A

Term optional i The paid search keyword that triggered your ad. Mostly relevant for paid search campaigns. running shoes best crm software cheap flights

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